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The LEGO Group Puts Boston into Playmode on World Play Day

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Dates:Wednesday, June 11, 2025 - Sunday, June 15, 2025
Hours:11:00 am - 6:00 pm
Ages:Infants, Toddlers, Kids, Teens
In/Outdoor:Outdoor
Cost:Free
Category:Get Some Exercise
In celebration of World Play Day, the LEGO Group is bringing the magic of interactive play to life, inspired by the vibrant city of Boston!

On June 11, the Rose Kennedy Greenway will transform into a lively playground where kids can dive into hands-on LEGO® activities that showcase how the power of creativity can brighten and enliven our cities.

On World Play Day, Bostonians can expect:

🎶🎤The Beat Brick: A larger-than-life LEGO beatbox where children's creations are brought to life via a reimagined step sequencer.

Children will build their own remixes with LEGO bricks, and the sequencer will turn them into real music.

Build your own dream album cover to share with friends once you’re done.

🏀🏅The Block: A reimagined way for kids to adventure through Boston’s everyday spots: visiting a local donut shop, a bustling bus stop, a lively lobster shack, and more!

They'll take on the ultimate skills challenge featuring basketball, blending fun with creativity as they explore their city like never before.

🐲🎣 The Dock: For over a century, the legend of the Gloucester Sea Creature has been making waves across Massachusetts!

Now, it’s your turn to dive into the fun and conjure up your very own sea monster legend!

Climb aboard the Brick Cruiser, gather LEGO bricks, and let your imagination run wild as you build your own legendary sea serpent.

But beware—keep an eye out for any lurking sea creatures around the boat!

WHEN: Wednesday, June 11, 2025, – Sunday, June 15, 2025, 11 a.m. to 6 p.m.

WHERE: The Rose Kennedy Greenway

WHO: This experience is best suited for kids 6-12 but all are welcome

HOW TO ATTEND: This event is free for all attendees.

MEDIA OPPORTUNITIES:

B-Roll / Content Capture

Spokesperson interview opportunities available upon request

CONTACT:

[email protected]

[email protected]

WEBSITE↑ top

www.lego.com/en-us/aboutus/news/2025/may/world-play-day-2025?locale=en-us&consent-modal=show

LOCATION↑ top

Atlantic Ave, Boston, MA, 02111 map
Phone: 2039702203

The Rose Kennedy Greenway

RELATED LINKS↑ top

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